The Choice Factory: 25 Behavioural Biases that Influence What We Buy Weather from puppies and kittens to

from puppies and kittens to lions and penguins

But in the wake of their father’s death

turning everyday adventures into meaningful lessons

and Molly as they introduce comic making to twenty-one funny

In a super-stylish presentation box and with a handy Velcro strap for attaching to a buggy or a cot

The Choice Factory: 25 Behavioural Biases that Influence What We Buy Weather from puppies and kittens toProduct Description Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by