The pet owner digital journey: who are you designing for? Soft Tissue Surgery VP Medical Affairs at Antech

VP Medical Affairs at Antech Diagnostics

Referent: Peter Kronen

Head Medicine Nurse at Queen Mother Hospital for Animals

Aus dem Werbeverbot wurde ein Werberecht für Tierärzte

The role of the general veterinary practitioner is inherently complex

The pet owner digital journey: who are you designing for? Soft Tissue Surgery VP Medical Affairs at AntechDigital first; self serve, digital transformation; enablement, ecosystemthe buzz words of today that promise a whole heap of benefits. We know it has worked in other industries. What does it mean for Animal Health? How will it improve life in practice? What does it mean for the pet owner? And most importantly the patient. Keeping the human at the core of a digital customer journey is key to its success. Only when the new solution is adopted does it