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Numbered Voices: How Opinion Polling Has Shaped American Politics TEC015000 and technologyQuantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it. Exploring the history of public opinion in the United States from the mid nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic