PH- P1 Color:Chartreuse Black Well-known among top FLW &

Well-known among top FLW & Bassmasters Elite Series anglers

The PH Custom Lures Rip Shad was designed to be reeled at a continuous pace across the surface of the water

or burned in open water to elicit powerful strikes

Fitted with three razor-sharp treble hooks to increase hook-up ratios as well

Fitted with a durable lexan bill

PH- P1 Color:Chartreuse Black Well-known among top FLW &Designed after the original Zoom W. E. C. E Series Crankbait that was handmade by Zooms founder, Ed Chambers, the PH Custom Lures P Series Squarebill Crankbait delivers hand built craftsmanship and performance that simply cant be replicated by mass produced crankbaits. Individually hand carved from balsa wood, the PH Custom Lures P Series Squarebill Crankbait is extremely buoyant and features a large bulbous head with an ultra wide circuit board bill,