Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness propone numerose indicazioni sulla progettazione

propone numerose indicazioni sulla progettazione e sugli accorgimenti più opportuni per trarne le migliori prestazioni

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and help design devices that enhance human performance

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Publisher: Zondervan Academic

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness propone numerose indicazioni sulla progettazioneAuthor: Stan Maklan Dr Category: Business & Finance Language: English Publisher: Kogan Page Publication date: October 3, 2014 This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides a metrics based