Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers Allen develops without dogmatism a

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Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers Allen develops without dogmatism aAuthor: Peter Cheverton Category: Business & Finance Language: English Publisher: Kogan Page Publication date: January 3, 2008 Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues