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Geodemographics for Marketers: Using Location Analysis for Research and Marketing AECOM Susan D'aish

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AECOM Susan D'aish

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Geodemographics for Marketers: Using Location Analysis for Research and Marketing AECOM Susan D'aishAuthor: Barry Leventhal Category: Business & Finance Language: English Publisher: Kogan Page Publication date: January 3, 2016 Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on

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