Depending on the assets value and the market environment, it will be sold either privately to a collector or through auction
I have yet to collect this set
Depending on your location, you might also come across beloved brands like Topps and Upper Deckproviding ample choices for every type of collector
Sellers are generating revenue not by finding old cards, but by printing new, unique ones
Yet, it is important to find some value out of those cards when using a Starter Deck, typically their Challenge ability, as vanilla cards have decent statistics for their cost
For example, here are the highest prices each variation of Pikachu was sold for at PSA Grade 10: Pikachu Holofoil $15,000 (2021) Pikachu Blue Back $6,100 (2021) Pikachu Green Back $5,300 (2021) Even Topsun cards of Pokemon who rarely make Most valuable lists are valuable