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Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness, How to Make Sales Forever -- Jeffrey Gitomer, Hardcover Philosophy making it the perfect giftHow can this book help you make more sales right now? Jeffrey Gitomer's Little Red Book of Selling became the all time bestselling Classic because it's the only sales book that focuses on BOTH "how to sell" and the unknown secret of selling, "why people buy." Answers that every salesperson wants and needs. This classic edition also tells the never before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey's