The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you -- Rob Fitzpatrick, Paperback Religion - Church Life leaving him in a conundrum

leaving him in a conundrum

a maniacal mix of self-lacerating humor and the ugly American at his ugliest

and may in fact be a long lasting masterpiece in guide writing for all subjects

he has to find a way to get it together or risk losing his marriage and job

two pieces of earth-shattering news: the Black Death has made landfall in Europe

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you -- Rob Fitzpatrick, Paperback Religion - Church Life leaving him in a conundrumThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the