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Their ideal new products were focused on better addressing existing hair needs including:
The black beauty industry is where many trends
However just over one in five said they regularly switch
natural beauty
Hair Repair & Restoration will answer: what are the leading drivers for restoration
State of Black Beauty: 2024 Year in Review Men's Maintenance Their ideal new products wereConsumers are beginning to experiment more with their hairstyles. During and post pandemic there was a drop off in experimentation, but this is beginning to pick back up with the highest figure of AA women stating they are experimenting more since 2020. Braids were the go to hairstyle of 2024 for African American and multiracial women. While wash and go was the predominant style over the previous two years, its popularity is waning slightly while
