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Haircare experimentation rises slightly in 2024 with 53% stating they love to experiment with haircare products (47% in 2024)
Areas that consumers are most interested in innovation for better addressing their existing hair needs are:
For many consumers this notion overlaps with their idea of “Black beauty”
with a significant drop-off in 2024
Hair Repair & Restoration will answer: what are the leading drivers for restoration
Scalp Care Natural Haircare experimentation rises slightly inScalp Health Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy. Scalp Care Routines and Needs Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp
