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The Design of Everyday Things charlie and margaret marder mystery Learn to cook well withThe essential guide to human centered design Even more relevant today than it was when first published.Tim Brown, CEO, IDEO Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingeniouseven liberatingbook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.