Westvaco Inspirations for Printers, No. 94 mailscrewup and blue) could all be

and blue) could all be printed on one press sheet

part easy-to-read analysis of the work of Massimo Vignelli when there was an exhibition of his publication designs at the Herb Lubalin Study Center of Design & Typography

thankfully translated into English so it can be useful

There is a keen appreciation today (or

and printing

Westvaco Inspirations for Printers, No. 94 mailscrewup and blue) could all beLaunched in 1925 by the West Virginia Pulp and Paper Company, Westvaco Inspirations for Printers served as a premier promotional house organ showcasing paper stocks, ink capabilities, and diverse printing processes. Before Bradbury Thompsons modernist art direction began in 1939, issues from the mid 1930s (like this one) functioned primarily as rich, eclectic trade anthologies. Rather than avant garde typographic experimentation, these layouts