Gebrauchsgraphik (Vol. 21, 1950, No. 6) 2023-07-16 at least what was thought

at least what was thought in 1952 when this book was published

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we would look at this book for inspiration

this book collects all known examples—both personal and commercial

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Gebrauchsgraphik (Vol. 21, 1950, No. 6) 2023-07-16 at least what was thoughtWhen one works on books about slabs, serifs, shadows, and scripts, one needs a lot of examples around. Like, when Louise Fili was working on Scripts, she picked up this copy of Gebrauchsgraphik, a mag of International Advertising Art. First, check that lettering on the cover. Its totally swoon worthy. And its just a striking cover. Inside, though, the issue is loaded with midcentury lettering, type, ads, and graphics. Chances are good you wont be able