They can't kill it, they can't race it and they can't stop it killing them
Pokmon Trading Card Game is one of the most popular card games out there, so throw in a limited-edition card that can only be obtained by purchasing the game, and it practically sells itself
Do you want to keep discarding your hand to fill your graveyard for combo potential, with something like Underworld Breach
So "book" becomes "ookbay" and "magic" becomes "agicmay." If the word starts with a vowel sound, just add "ay" (with a W, Y, or H before it to aid in pronunciation, in some variants)
As much as I would have loved to discuss role-playing games, games with collectibles, and other long-running tabletop activities, I leave that research to future academics
Do not underestimate the value of Wastes either, always run one and two is not a bad way to go