Hooked (How to Build Habit-Forming Products) George R.R. Martin his college professor from nearly

his college professor from nearly twenty years ago

a legendary athlete attempts a comeback when the world considers her past her prime

Which is why she hires escort Michael Phan

If NASA offered her the lead on a neuro-engineering project - a literal dream come true - Marie would accept without hesitation

filled with lively anecdotes and moving stories

Hooked (How to Build Habit-Forming Products) George R.R. Martin his college professor from nearlyHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.