Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) Non fiction as well as a full

as well as a full spectrum of specialised areas

plus how to capture reflections on the water

Fifth Edition continues to demonstrate range and balance in subject matter

This is a paperback edition of the best-selling original

If MyLab is a recommended/mandatory component of the course

Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series) Non fiction as well as a fullMeasure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: * Using marketing